I’m a Barcelona-based creative leader with 20+ years of international experience.
As CCO and co-founder of Borderless within Grey, I helped grow the agency from three founders to 80 people, building a bilingual team in Argentina to create work for the US, UK, Europe and global accounts.
Previously, as ECD at Leo Burnett Argentina, I led an 80-person team, helped win accounts including Visa, McDonald’s, Mondelēz, Beiersdorf and Mercedes-Benz, and contributed to a shift in digital’s share of the business from 20% to 60%.
During my creative leadership of Warsteiner, its market share grew from 0.3% to 3%.
My work has earned over 300 awards. I build teams around strategic thinking, creative ambition and a clear understanding of the client’s business.
My POV
Nobody owes a brand their attention. We have to earn it.
Nobody owes a brand their attention. We have to earn it.
I believe communication starts with understanding the business and finding something that matters to people. Data helps us see patterns. Creativity gives us a reason to break them.
The idea should shape the medium. A film, a product, a conversation or something we haven’t named yet.
Technology expands what we can make. Having something worth saying is still our job.
