Role: Executive Creative Director

The context:
•World Cup 2018.
•Samsung is not a official sponsor of the Argentina national team (We couldn't use Argentina's jersey, nor players).
•We need to be aligned with the brand's worldwide territory "Do what you can't".
•The World Cup is a clear reason to sell TV's and other screens, but the team classified to the tournament, as we say in Argentina, "Through the window". It didn't give reasons to believe, or wanting to change the TV.
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