Role: Executive Creative Director
Advice

Through the decades, with a sustained promise, Bon o Bon became the paradigm of the candy; to give away.
The frequency of consumption was falling. 
We knew that people bought it and, many times, instead of giving it away, ate it.
How could we do to expand the proposal to motivate self-consumption?
Using the best allies of sweets and the kings of self-consumption: kids.
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