Role: Creative Director / Art Director
beldent (Trident in Argentina) almost identical
The brief was: "We want to relaunch Beldent Infinit, the most expensive gum we have, and we want to make young people chew it not only Friday or Saturday night at the club for showing off, but every day".
Awards:
SAATCHI & SAATCHI IDEA OF THE YEAR
MONDELËZ IDEA OF THE YEAR
3 x Gold Cannes Lions Outdoor, Direct
Silver Cannes Lions Promo
4 x Bronze Cannes Lions Film, Media, PR, Film Craft
2 x Gold Clio Awards Experiental, Content & Contact
Silver Clio Awards Branded Entertainment & Content
Silver Effie Awards Food
Silver New York Festivals Branded Content
Bronce New York Festivals Interactive Installations
Grand Prix Ojo de Iberoamérica Titanium
9 x Gold Ojo de Iberoamérica Film, Film Craft, Integrated, Design, Promo, Outdoor, Direct
3 x Silver Ojo de Iberoamérica Media, Content, Outdoor
Best Ad of Argentina Ojo de Iberoamérica
Bronze Wave Promo
Gran Prix El Sol Promo
5 x Gold El Sol PR, Promo, Outdoor, Branded Content, Integrated
2 x Bronze El Sol Integrated, Outdoor
4 x Gold Diente (Argentinian creative circle) Outdoor, Promo, Direct, Film
Silver Diente (Argentinian creative circle) Promo
3 x Bronze Diente (Argentinian creative circle) Titanium, Design, Promo
SAATCHI & SAATCHI IDEA OF THE YEAR
MONDELËZ IDEA OF THE YEAR
3 x Gold Cannes Lions Outdoor, Direct
Silver Cannes Lions Promo
4 x Bronze Cannes Lions Film, Media, PR, Film Craft
2 x Gold Clio Awards Experiental, Content & Contact
Silver Clio Awards Branded Entertainment & Content
Silver Effie Awards Food
Silver New York Festivals Branded Content
Bronce New York Festivals Interactive Installations
Grand Prix Ojo de Iberoamérica Titanium
9 x Gold Ojo de Iberoamérica Film, Film Craft, Integrated, Design, Promo, Outdoor, Direct
3 x Silver Ojo de Iberoamérica Media, Content, Outdoor
Best Ad of Argentina Ojo de Iberoamérica
Bronze Wave Promo
Gran Prix El Sol Promo
5 x Gold El Sol PR, Promo, Outdoor, Branded Content, Integrated
2 x Bronze El Sol Integrated, Outdoor
4 x Gold Diente (Argentinian creative circle) Outdoor, Promo, Direct, Film
Silver Diente (Argentinian creative circle) Promo
3 x Bronze Diente (Argentinian creative circle) Titanium, Design, Promo