Turning rugby fans into video analysts to help Argentina prepare for the World Cup.
-Argentina Rugby Sponsorship-
-Argentina Rugby Sponsorship-
An integrated campaign, where the audience could become a part of the team, by analyzing videos from the Pumas's rivals in the World Cup through simple polls in social networks and a web app.
Role: Executive Creative Director
Agency: Leo Burnett
Agency: Leo Burnett
Cannes Lions 2021 shortlist x2